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"We want to get people playing games, not just buying them": new bundle site Digiphile goes back to basics

1 month 2 weeks ago

When the first Humble Bundle launched as a studio initiative in 2010, it was a novelty: a compilation of indie games at a bargain price, which drove huge sales volume. Fifteen years later, bundles are commonplace and subject to the same abundance problem as the rest of the industry: there are more games than players have time to play, and bundles are another sales channel in a sprawling marketing mix.

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Jon Hicks

Epic's Tim Sweeney wades into the Arc Raiders AI row

1 month 2 weeks ago

Eurogamer's 2 out of 5 review of Embark Studios' extraction shooter Arc Raiders has led to some heated discussions on social media, with reviewer Rick Lane criticising the game's use of AI voice generation. Now, Epic Games CEO Tim Sweeney has joined the argument in defence of AI, suggesting that "AI dialog generation + human personality and tuning could totally transform gaming."

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Lewis Packwood

The circular money problem at the heart of AI’s biggest deals

1 month 2 weeks ago

SoftBank and OpenAI announced a new 50-50 joint venture this week to sell enterprise AI tools in Japan under the brand “Crystal Intelligence.” On paper, it’s a straightforward international expansion deal. But SoftBank’s role as a major investor in OpenAI is raising questions about whether AI’s biggest deals are creating real economic value or just moving money in circles.  […]

Theresa Loconsolo