Games Industry

IP, parental controls and shared experiences: inside Netflix's strategy for kids games on its platform

1 month 2 weeks ago

Netflix has long seen the strategic potential of gaming, but it's struggled on execution. After intially fruitless dabbling in triple-A, the focus under gaming leader Alain Tascan has been on broader appeal. This week has seen the announcement of an exclusive FIFA partnership and the acquisition of avatar creation platform Ready Player Me; both follow a year of steady development of its offering for kids, with age-appropriate mobile games now suggested in the platform's kid-friendly view. During my recent work analysing the company's strategy, I spoke to Lisa Burgess, GM Netflix Games (Kids) about how the streamer is thinking about play, discovery, and what comes next.

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Emily Horgan

How kids fit into Netflix's gaming strategy

1 month 2 weeks ago

Netflix’s proposed acquisition of Warner Bros. has pulled attention toward studios, IP ownership, and the future of the entertainment industry at large. It’s a big deal, and we know it’s not driven by appetite for the Warner Bros. gaming arm which is considered “relatively minor” in the grand scheme of things. What has received far less attention is how Netflix’s own games strategy is evolving, and what the data now tells us about what is actually working inside the platform.

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Emily Horgan
Checked
10 hours 40 minutes ago

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