Games Industry

If consoles can get price cuts in Japan, why not elsewhere? | Opinion

1 month ago

Earlier this month, Sony followed Nintendo’s lead by launching a Japan-only version of the PS5 that’s priced at a significant discount to the console’s SRP everywhere else in the world. The first sales data to come in since the launch suggests that the gambit has, unsurprisingly, been quite popular; sales of the PS5 quadrupled in Japan (from an admittedly low starting point) in the first week of the new version being on sale, though the real impact is most likely to be felt in boosted hardware sales around major software launches.

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Rob Fahey
Checked
12 hours 17 minutes ago

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