Games Industry

Roblox claims Bruno Mars Steal a Brainrot performance drew a record 12.8 million concurrent users, issued 5.4 million brainrot collectibles

2 weeks 5 days ago

Roblox has said that a performance of Bruno Mars's new single in the platform's user-created Steal A Brainrot mode attracted 12.8 million concurrent users, which it described as a "single artist record for most-watched virtual concert" on the platform. The activation issued custom "Brunito Marsito" brainrot collectibles to attendees, who accumulated a total of 5,428,644 of them.

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Jon Hicks

Ubisoft's restructure plan spooks the markets, and it's not hard to see why | Opinion

2 weeks 6 days ago

It's fair to say that it's been a rough decade for European publishers. The last bastion of Britain's long-established publishing houses, Codemasters, was bought by EA in 2021. A couple of years later, one of the continent's largest publishers, Sweden's Embracer Group, hit the financial skids and was forced to divest or shut down many of the studios it had bought in a spending spree over the prior years.

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Rob Fahey

Korean acquisitions, buying for back catalogue, and filling the content gap: video game investment and M&A trends for 2026

2 weeks 6 days ago

At Pocket Gamer Connects London this week, a panel of well-known games industry investors gathered to discuss "Investment and M&A Trends for 2026". GamesIndustry.biz was there, and the general message of the talk was to expect a slightly rosier outlook for merger and acquisition (M&A) activity in the current months, even though the overall picture remains somewhat risk-averse, with funding still hard to find.

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Lewis Packwood
Checked
7 hours 45 minutes ago

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